RESULTS & INSIGHTS

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MILLION DOLLAR TAN

  • Managed and increased engagement to Instagram @milliondollartan (71k+ followers)
  • Created SEO tags for all products on retail and pro site
  • Keyword research for all website material
  • Increased Facebook, Pinterest and Twitter engagement weekly

MYWEDDING

  • Increased Facebook likes YOY by over 200%
  • Increased Pinterest sessions YOY by 382%
  • More than tripled Instagram followers and increased engagement on average @myweddingdotcom
  • Contributed and edited blog posts based on SEO research in order to create more social engagement and organic traffic
  • Created and managed Google+, Snap Chat and Periscope accounts
  • Increased organic Twitter outreach YOY by 150%
  • Implemented social trend reporting through blog traffic and content research

1,000 DREAMS FUND

  • Increased organic Twitter outreach MOM by 45%
  • Reached goal of 10k Facebook followers by EOY 2015
  • Created social media calendars based on current events and trending topics
  • Implement digital marketing strategies to help build and engage audience through social media

JAG MEDIA WORLDWIDE

  • Increased traffic to all social sites and created a cohesive social voice and tone to engage audience and promote clients 

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MILLION DOLLAR TAN

  • Responsible for affiliate program and maintaining YouTube contacts
  • Manage event list for up to two years in advance
  • Work with sales and wholesale and distribution during flash sales
  • Maintain on-brand feel over social media sites, website, email, and all other correspondence for Million Dollar Tan and Best Damn Beauty
  • Play key role in separating Million Dollar Tan from other brands in the same industry
  • Stay on top of social trends in order to create fast paced changes and results.
  • Develop engaging content for followers and fans
  • Work cohesively with PR company and other outreach platforms
  • Project and product management

MYWEDDING

  • Responsible for brainstorming and creating branded social hashtags
  • Managed client collaborations through social media contests, Instagram takeovers and digital marketing with other brands: Crate & Barrel, Anthropologie, Starwood Hotels, Macys, etc.
  • Created a cohesive and branded look for Instagram and Pinterest

1,000 DREAMS FUND

  • Assisted in the rebranding of 1,000 Dreams Fund from UChic
  • Created new branding guideline for all freelance writers and ambassadors
  • Oversee editorial and branding strategy and operations
  • Manage a growing team of young women ambassadors to create on-brand content

JAG MEDIA WORLDWIDE

  • Consulted with multiple companies regarding rebranding, logos and messaging
  • Created branding document in order to better understand what clients want
  • Assisted clients by creating on-brand content and consistent language for targeted audience 

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MYWEDDING

  • Attended national bridal markets in NYC and Chicago twice a year to network, establish target market, create a social media presence and assist with main fashion shows.
  • Assisted in the promotion and ticket sales for mywedding Bridal Bash
  • Managed and secured all silent auction items and vendors for mywedding Bridal Bash

ST. JUDE CHILDREN’S HOSPITAL

  • Chair of Fashion Committee
  • Assisted in promotion and ticket sales for St. Jude Glamour & Giving
  • Established premise and theme for fashion show
  • Provided mood boards and inspiration for hair and makeup
  • In charge of fashion show including: securing models, clothing and accessories from multiple high-end boutiques – organized outfits, fittings and models backstage
  • Created slide show of boutique logos for background of fashion show

JAG MEDIA WORLDWIDE

  • On-site brand ambassador for AS Jewelry Design for local markets
  • Designed AS Jewelry Design pitch to be sold in Barney’s NYC
  • Represented Rocky Mountain Health Plans during national events such as Bronco’s games, March of Dimes, and other national race and fundraising events

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MILLION DOLLAR TAN

  • Send 3 weekly emails for Million Dollar Tan and Best Damn Beauty
  • Responsible for content, graphics, and subject line testing
  • Consistently maintain open rates and increase click throughs
  • Extremely familiar with Mail Chimp and email templates.

1,000 DREAMS FUND

  • Sent weekly emails to keep ambassadors up-to-date on promotions and scholarships
  • Consistently maintained and increased open rates and click throughs
  • Used A/B testing for subject lines in order to sustain high open rates
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